It seems to me a lot of people are missing the point. This is a GAME and games have difficulties to be overcome, challenges to be met. Because the game is called Freeplay they dont see thats for the app. Its FREE. You can play the game for free too but it takes planning, patience and persistence and did I mention patience? If your dont want to go this route you can pay, its a choice. They seem to feel because its called Freeplay everything should be free and they should be able to have whatever they want whenever they want it. WHY? Its tough in the early stages getting the money to do things. But things move at a good pace. Later with all the houses and all the sims money is plentiful if you play it right but other things get harder like going up a level and the ever present will i ever have enough lifepoints for anything i want to get. This is a game in the making and i have been playing since Jan 5th although crashes have sent me back to the beginning five times once from level 26 and another time from level28. Both times i lost currency i had bought almost as soon as i bought it so i vowed not to buy again. We are seeing the game grow and develop and in my opinion there is still some way to go. Lots more is needed to hold the attention once you hit level 30. Hairstyles.....oh the hairstyles , much more choice in the appearance as they all look nearly the same, more clothes, and furnishing and lots more careers and things to do. People keep the pressure up on the getting married /having babies/growing the children but to make a more rounded game i would prefer to see lots of other things have more priority than these. Not to mention the robustness of the game as i am once again experiencing regular crashes on the IPad though so far not losing content. So can we give EA a break and look at ways to make our gaming enjoyable ourselves but we have to putin some effort too. Then perhaps they can do their job of giving us what we want.